Real estate agents are finding increasing success through marketing strategies designed specifically to increase client engagement.

The old method of simple brand awareness is no longer enough to ensure that agents get that next referral or listing. On average, Americans spend 3.5 hours per day on their smartphone making text messaging the perfect channel for engagement.

A key component for creating engagement is using messages that elicit a response. This is easiest by keeping it short, personal in nature, and to close by asking a question.

Continue reading for 8 great examples of how you can use text messaging to start improving engagement within your sphere.

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