With the appearance of COVID-19, businesses across all industries are suffering financially and emotionally. No one knows exactly the best way to handle the rise of a global pandemic on the small-scale front of local operations. Not only are we faced with restrictive but necessary health guidelines, many are forced to adjust their practices to serve clients and customers without physical interaction. We’re left asking: What do we do? How do we continue operating? How do we best serve our customers? While we don’t have all the answers for you, we can offer a tool that makes virtual communication easier than ever— mass texting. Unsure how a texting service could fit into your industry? Keep reading for a few (of many!) industries that can be using mass texting and how.

Health Field

 

The COVID-19 pandemic has turned the health industry on its head. The amount of information and volume of patients being seen have skyrocketed since the first case. While this is a stressful and overwhelming season for everyone, health professionals specifically need a way to quickly and effectively communicate with their patients. Many in the health industry are already taking advantage of using a mass texting service in place of email, phone calls, and paper mail, but if you’ve yet to try out texting for yourself, now is the perfect time to remind your patients you care about them.

 

Texting in the health field can be used for:

 

  • Appointments/appointment reminders. This will help reduce the number of no-show appointments, saving both time and money.
  • Test results. Alert patients when their test results are in.
  • Best practices. Share best practices regarding the pandemic. Let patients know where they can get masks and essential items if they’re having trouble finding them. You can also consistently remind patients that they should be maintaining quarantine and following social distancing guidelines.
  • Prescriptions. Alert patients when prescriptions have been filled and allow them to ask questions and manage their prescriptions over text.

Retail

 

Small retail businesses are being heavily impacted by the presence of COVID-19 in the United States. Because stores have been closed for nearly two months, revenue for small businesses has decreased significantly. Small businesses that have never had to focus their efforts on an online presence are now having to operate solely online. The first step to maintaining high quality virtual service is to make the switch from email marketing to mass texting. With information and plans constantly changing and updating, customers will appreciate important updates texted to them so they don’t have to go looking for it themselves.

 

When it comes to retail, there are a number of ways in which mass texting can be used:

 

  • Subscription services. Maintain subscriptions and allow customers to edit their subscription preferences via text. 
  • Sharing Coronavirus information. Provide helpful tips, useful resources, and vital information regarding the pandemic in general and its effects on your business. 
  • Maintaining relationships. Remind your customers that you care about them by fostering a more personalized relationship between business and consumer by communication with your customers over text.
  • Store policies/hours. Send updates over text about your store’s policies and hours and how COVID-19 is affecting them.
  • Shipping confirmations/receipts. Make it as easy as possible for your customers to keep track of their purchases. You and your customers will both be happy that you made the switch!

Education

 

The education system has had to completely readjust with the spread of COVID-19. While schools and universities aren’t shutting down, many are left to face online portals they’ve never used before. Many students and parents are feeling abandoned, confused, and completely out of the loop. The good news is that these are feelings that can be avoided with proper planning and implementation of useful resources like mass texting services. 

 

There are many opportunities for mass texting in education:

 

  • Reminders and deadlines. The Coronavirus pandemic has made it difficult for students to stay on top of their schoolwork. Using a texting service to share reminders will keep both students and parents in the loop.
  • Grades. Share grades over text or let students and parents know when grades have been posted to their online portal.
  • Online class best practices. Share helpful tips for the switch to online classes and how to have proper online class etiquette. 
  • Future plans. Update students on plans for future semesters and when they might find themselves back at school or how their next semester may look. 
  • Housing. Keep college students in the loop on their student housing situations. This has been on the most stressful results of the COVID-19 pandemic for students. Many schools and universities were not prepared to properly handle the housing situation, and their students suffered for it. Something as simple as consistent and fast communication can go a long way in avoiding these issues in the future.
  • Health and safety. Share general health tips/reminders with students and parents to keep everyone as healthy as possible. 

Food Service

 

The food service industry is one of the most affeced by COVID-19 in ways different than those listed above. The food industry has proven to one of the foundations of our society, one that many people seem unable or unwilling to live without. The spread of the pandemic has caused those in the food service industry to ask themselves what they can do to give both their customers and their employees the safest experience possible.

 

Restaurants, bakeries, coffee shops— you name it, and there’s a way that mass texting could be incorporated for effieciency and safety:

 

  • Mobile orders. Communicate with those who have placed orders via text. Let them know when their order is on the way or ready to be picked up. If you offer contactless delivery, text is the quickest way to inform someone that their order has been delivered and is waiting outside.
  • Policies/Hours. This is a common theme for stores and restaurants that continue operating during COVID-19. With everything constantly changing, texting is a great way to remind your customers that you’re open and let them know guidelines for safely visiting or placing an order.
  • Employee communication. Food industry employees are some of the most underappreciated service providers of COVID-19. Without them, you wouldn’t be able to order food to your home while remaining safely quarantined. However, food service employees face many risks while continuing to work during the pandemic. Mass texting with your employees provides a way to let everyone know what resources are available to them. Use texting to quickly reach all your employees regarding best practices and what they can expect when returning to work. It’s also a great way to obtain fast shift-coverage to make sure no one is risking the health of others by showing up when they should have stayed home.